Many people felt that a toothpaste without Fluoride was being irresponsible as Fluoride is needed to assist remineralisation. And in reality, we're not anti-fluoride we just don't agree with many other ingredients found in commercial toothpaste. So we developed a natural base without ingredients like Propylene Glycol, Saccharin, Caustic Soda, Titanium Dioxide, SLS and lots more and then we added Fluoride.
MooGoo Moothpaste provides the oral health benefits of Fluoride without the unhealthy, synthetic fillers, binding agents and flavours that belong back in the times when we were told smoking was good for us.
Fluoride is added to most toothpaste as it assists in the remineralisation of teeth. Basically, when scratches and cracks appear in your teeth, Fluoride helps fill these cracks in before bacteria can cause tooth decay. Think of it like filling in a crack in your drywall.
Sorbitol (Keeps it moist and tasty), Sodium Bicarbonate (Low Abrasive Bicarb), Bentonite Clay, Xylitol (Fights Cavity Making Germs), Tapioca Starch, Aqua (H2O’s Fancy Name), Flavour (Low Allergenic Peppermint), Xanthan Gum (Food Grade Thickener), Decyl Glucoside (Natural Cleanser), Stevia Rebaudiana Leaf Extract (Natural Sweetener), Sodium Methyl Cocoyl Taurate (Coconut &Taurine Derived Cleanser), Sodium Fluoride (Remineraliser).
Even when we spit out toothpaste, we ingest some and our mouths also absorb contents into the blood-stream. Not to mention how much toothpaste children swallow. For this reason we choose ingredients that are healthy while being the very best at keeping our teeth healthy and strong.
We show all the ingredients on our website, not just the pretty ones. That way you can see why we chose them and get in touch if you have any more questions.
Please be aware that ingredients may vary from time to time. Please refer to the ingredient list on the product packaging for the most up-to-date and relevant list of ingredients.